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| Fashion in Florence |
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 The
Renaissance of Style.Everybody knows about the extraordinary art treasures that makes Florence an attractions for thousands of tourist every year. Everybody has heard about the David by Michelangelo, the Battistero, the Uffizi. The Renaissance gave here its best results. The arts bloomed in the 14th and 15th century and the masterpieces that were generated in that period still stand here tall, probably just behind the hotel or the apartment you chose to be your accommodation in Florence during your staying in Italy. But there’s another art which Italians are always been great at. Fashion. Not so many people know that Florence has a prestigious haute couture history and that it’s actually in Palazzo Pitti, one of Florence magnificent buildings, that in the fifties took place the first Italian fashion show, when extraordinary runways had been set in the renowned White Room. Today there are seven fairs promoted by the Pitti Immagine Foundation where international jet-set people gather to admire the new designers’ collections. In January and in June Pitti Uomo, the most popular of the seven fairs, dictate the rules of the style for those man who want to be a la mode in the next year. But fashion in Florence is not only shows, models and runways. Fashion is present everywhere, in both famous designers’ boutique and small high quality shops. Dolce & Gabbana, Armani, Versace, Bulgari are strung along Via Tornabuoni and Via Vigna Nuova in Santa Maria Novella together with some labels actually born in Florence as Gucci, Prada, Pucci and Ferragamo. Thanks to them, shopping in Florence will make you feel you’re buying something exactly in the same place where it is made in. But if you’re not into big labels, explore the accuracy of local stylists. Especially if you like leather, you will find plenty of local atelier where to bay a bag or a jacket that will be a unique piece and it will make you feel like that too. |
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 Fashion
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